The route will thus give continuity to the work that has been carried out in tourism promotion and dissemination
La Ruta paths of passion He returns, once again, to be present in the International Tourism Fair From Madrid. FITUR represents a showcase to the world and, for Caminos de Pasión, a continuation of the work of tourism promotion This initiative, which has been carried out both in Spain and at other fairs and events at the European and international levels, aims to showcase the historical and artistic heritage, gastronomy, crafts, festivals and traditions, as well as the natural environment of the municipalities that comprise it. In this way, FITUR It becomes a space to showcase the charms of the route to visitors, but also to continue the work being done with promoters, influencers, and the tour operators towards destiny.
This year, as usual, the location will be within the Andalusia Stand, located in Hall 5. Caminos de Pasión will have its own counter within the interprovincial products area and will be represented by the ten municipalities which make up the route: Alcalá la Real in Jaén; Baena, Cabra, Lucena, Priego de Córdoba and Puente Genil in Córdoba; Carmona, Écija, Osuna and Utrera in the province of Seville. The stand also reflects a firm commitment to sustainable tourism as well as to the digital presence not only as an attraction for visitors but also because it has become an increasingly popular channel for travelers to create and plan their trips and experiences.
Planned activities
In this regard, not only will the route's stand feature interactive screens to display information to visitors at the fair, but this edition of FITUR will also present a collaboration that paths of passion It is carried out with the smart tourism platform MyStreetBook with which to create custom routes for every traveler. Thus, once again, the route seeks to adapt, through innovation, to the demands and travel styles of the tourists who visit us, and is committed to new technologies as a means to achieve this.
Within the action of cultural revitalization and dissemination of the traditions The purpose of Caminos de Pasión is to highlight the unique characteristics that make us who we are. authenticity y singularity a tourist attraction in itself. In this sense, Caminos de Pasión is the promoter and manager of the European Network of Holy Week and Easter Celebrations which he currently chairs and which will be officially presented at this year's FITUR, on January 23rd in the presentation area of the Turespaña stand. Eighteen destinations are joining this itinerary, highlighting the social, cultural, and religious heritage of these traditions, with particular emphasis on the social value of this intangible cultural heritage.
Route value
Thus, paths of passionIt aims to continue its current work, which is none other than highlighting the great potential of the cultural heritage of its member municipalities. In this way, it contributes to combating the deseasonalization of tourism and seeks the redistribution of tourist flows These ten municipalities offer an alternative for tourists visiting Andalusia who are looking to experience our customs and traditions firsthand and to blend in with their surroundings.
In addition to all this, it is also revealed that living heritage which these municipalities possess, namely their inhabitants, as well as their unique characteristics stemming from customs and traditions fixed in the territory and by other aspects that are of interest to the visitor such as gastronomy, crafts or popular festivals and celebrations such as, in the case of Caminos de Pasión, the Easter.