The route's commitment is to sustainable digital tourism and to theming the product, thus adapting to the demands of tourists.
FITUR has been the chosen venue for the presentation of a collaboration that paths of passion has been carried out with the smart tourism platform MyStreetBookThe current president of the route and mayor of Osuna, Rosario Andújar, and the CEO of the platform, Esther Rodríguez, were present at the presentation of this project.
MyStreetBook's innovative technology allows plan y crear smart routes through the cultural, tourist, or gastronomic resources of the destinations along the Caminos de Pasión route. The system, via an app and website, recommends destinations to the traveler. custom plans Based on their preferences, but also on external variables such as opening hours, transportation options, and fares, unique plans can be created for each person. This way, travelers can easily schedule their routes using different modes of transport, such as walking, cycling, public or private, and depending on their available time, days, or location, save, rate, and share them.
Value added The route, in its effort to adapt to the new requirements of travelers, has been pleased to participate in this initiative which promotes the itinerary customization creating, within the same location or area, different options based on traveler preferences. Furthermore, it's another way to maintain a presence by using new technologies as tools to reach more visitors. As Esther Rodríguez, CEO of MyStreetBook, pointed out, their motivation for undertaking this initiative is "to promote the indoor tourism, culture and local product creating a network that aims to expand throughout Spain. Furthermore, it is a technology based on sustainability principles, essential for nature, heritage, and local commerce, which is promoted by the "Paths of Passion" initiative. Thanks to this joint project, the transformation towards a sustainable digital tourism promoting diversity and the promotion of local offerings over others, encouraging the distribution of visitors and locals throughout the territory, prioritizing the proximity tourism or promoting mobility. For the president of Caminos de Pasión, Rosario Andújar, initiatives of this type “help us to highlight the singularities y authenticity of the municipalities that make up the route and allows us to show visitors different aspects of the historical-artistic, cultural, gastronomic or nature-related heritage that we have.” ethnographic heritage Of the ten municipalities that make up the Caminos de Pasión route, this is the main attraction they have, and the possibility of establishing themed and personalized routes for each user undoubtedly contributes to giving added value to the destination.